Knowledge of Design Week Forum

The pandemic has accelerated the move to online. KODW has a thematic session focusing on how user-driven innovation and new digital tools can prepare us for the new normal. The speakers will share their thinking and practices regarding how brands should approach and drive experience innovations in China.

The generation, value, and environment will change with the times as Jason Huang mentioned, ‘China is already extremely digitalized.’ The way to do innovation in China is to understand what happening or changing in China and what type of generation of your users. You might have to change your brand image, the way to communicate and even the shop by the new keep changing users. In the customer journey map to let you know how your customer experience through the journey with your brand is. Other than that, this also allows you to collect the data from customers to the personalized and delightful customer journey across all touchpoints. Thus, you can understand your objective and where you want to make or deliver a different experience for your customer.

The measures taken by retailers now will determine the long-term fate of many brands. They will need to craft sophisticated omnichannel strategies to reach their target consumers. By creatively using these emerging channels, brands can provide exciting and experimental experiences and provide the escapism the world needs.